A guide to SEO-friendly blog posts
Every blog post needs these...
Firstly, it’s worth knowing that stuffing keywords into paragraphs does not make for pleasant reading. While the aim is to inform the search engine that your post is relevant to the search query, the goal is to keep your readers reading.
Then again, not having readers because your post isn’t being seen is the reason why we should optimise our posts as best we can.
Here are 7 basic steps to follow for an awesome, SEO-friendly blog post.
7 Basic steps.
Each post needs a structure. Splitting a post into different sections can make the writing easier. You need to consider what you want to achieve with the post as each post is different. However almost in all cases they contain a title, introduction, main part and a conclusion.
2. Title & URL
Your title should be interesting or catchy and be telling of what the post is about. Take character length into consideration. No more than 60 characters is good.
It should include your target keyword. Keywords are an important aspect of SEO as it tells search engines about the content. When doing keyword research keep the user intent in mind. In other words, what the searcher is expecting to find.
Take unnecessary words out of the URL.
Google likes longer posts. A good length for a blog post is between 1000 and 2000 words, but at the very least it should have 300 words.
Use paragraphs! Everyone uses paragraphs but not everyone uses them well. Each paragraph should have good reason for its separation from previous sentences.
Use H1, H2 and H3 header tags. Search engines recognise the copy in your header tags as more important than the rest of the content. The H1 should only be used once in a post and usually belongs to the title.
In this blog post, my title is H1, the “Every blog post” and “7 Basic Steps” are H2, while the listed headings are H3. The rest of the writing is mainly tagged as paragraphs.
5. Internal links
Internal linking is important for spreading link equity. If you’ve already written a post with the same topic, link them together. It increases your authority. You are welcome to check out my list post called The A-Z of SEO. ヅ
6. Image optimisation
Optimising all images assists in faster page loading and the overall user experience. This in turn boosts the blog’s SEO ranking.
When searching images, search engines search for the words used in image alt texts instead of the actual image. Search engines can’t actually “see” the images like we do. Image alt texts describe the image. It is also useful if for some reason the image doesn’t load, the words would then be displayed as a kind of a placeholder.
Keep it under 100 characters.
You can use keywords here too.
7. Meta Description
The meta description is seen at search level, the bit of writing below the title. It influences the searcher’s decision to click on your link to go to your post or not. It should be informative and less than 200 characters.
Following these 7 basic steps should help with getting you on the right path to achieving SEO-friendly posts. If you already have existing content, it is a good idea to go back and optimise those posts too.
While it does take some time to see results, just keep going… The traffic will eventually flow in.